URGENT UPDATE: Jaguar’s extravagant Type 00 electric vehicle has made a stunning public appearance in London just as the brand undergoes significant changes. This eye-catching coupe, which represents a bold pivot towards high luxury, was showcased in front of the Chancery Rosewood hotel to celebrate the 90th anniversary of the iconic 1935 SS Jaguar.
The Type 00, resprayed in a striking London Red with a matte finish, is designed to capture attention, and it surely did, standing out amid luxury rivals like the Rolls-Royce Cullinan and Bentley Bentayga. This unveiling comes just days after reports of Tata Motors reportedly dismissing design chief Gerry McGovern, ensuring that the spotlight is firmly on Jaguar’s future.
Despite being a year old, the Type 00 is returning to the forefront of automotive conversations. Jaguar’s managing director, Rawdon Glover, indicated that only 15 percent of future buyers will be returning customers, suggesting a significant shift in strategy as they aim to attract new clientele. The company acknowledges that the Type 00 and its follow-up models will be significantly more expensive, with a starting price of around $130,000, comparable to the Porsche Taycan 4S.
Originally slated for a production-ready reveal this year, the official debut has been pushed back to 2026, though deliveries are still expected to begin by the end of next year. Glover assures that this vehicle will “create a real visceral reaction,” promising drama and excitement as Jaguar aims to redefine its identity in the luxury electric vehicle market.
As Jaguar phases out all previous models except for the F-Pace, which is also set to be discontinued by 2026, the Type 00 will emerge as the brand’s flagship offering. The shift marks the end of Jaguar vehicles powered by combustion engines, signaling a bold new direction towards an electric future.
The Type 00 is not just another concept car; it symbolizes Jaguar’s commitment to innovation in a competitive market. With its dramatic design and advanced technology, this vehicle aims to resonate with a new generation of luxury car enthusiasts. As the excitement builds, the automotive world eagerly anticipates the full impact of Jaguar’s radical transformation.
Keep an eye on updates from Jaguar as they prepare for a new era in luxury electric vehicles.
