UPDATE: For the first time in its 137-year history, the Rose Parade will livestream on TikTok, revolutionizing how audiences worldwide experience this iconic New Year’s Day celebration. The Tournament of Roses has officially announced that the livestream will begin on January 1, 2024, at 8 a.m. PST, on the Rose Parade’s official TikTok page.
This groundbreaking event will be co-hosted by TikTok creators Challan Trishann and Pressley Hosbach, who will provide a vibrant, behind-the-scenes look at the parade as it unfolds. The broadcast will feature a creative perspective on the stunning floral floats, dynamic marching bands, and world-class equestrian units that define this beloved tradition.
In a fresh twist, the live stream will also include appearances by two special guests—Brandon Hurst, a plant business entrepreneur, and Nana Kakyiri, a prominent equestrian influencer. Hurst will delve into the artistry behind the parade’s floral arrangements, while Kakyiri will highlight the skill and tradition of the equestrian units, enriching the viewer experience.
The introduction of this TikTok livestream aligns with the Tournament of Roses’ strategy to engage a younger audience and enhance accessibility to the parade. This initiative marks a significant milestone as the Rose Parade embraces modern technology, joining traditional broadcast partners and other digital platforms.
“We’re thrilled to invite a new generation of Parade fans to experience the magic of the Rose Parade from a fresh, creator-led lens,” said Mark Leavens, president of the Tournament of Roses. “TikTok’s global community, paired with the energy and insight of these talented creators, allows us to share the spirit of New Year’s Day in a whole new way.”
This innovative approach not only aims to captivate viewers but also serves to expand the reach and inclusivity of the event, bringing the joy of the Rose Parade to millions.
As anticipation builds, fans are encouraged to tune in to this historic livestream on TikTok. Make sure to mark your calendars for January 1, 2024, at 8 a.m. PST, and join in on the excitement of a parade that continues to evolve while honoring its rich heritage.
