UPDATE: Thousands of revelers packed Whiskey Row in Prescott, Arizona, on the night of December 31, 2025, for the highly anticipated 15th annual New Year’s Eve Boot Drop. This unique western-themed celebration, featuring a stunning 6-foot-tall illuminated cowboy boot, is touted as the only event of its kind in the world.
The lively event kicked off with a first drop at 10 p.m. and culminated at midnight, marking the arrival of 2026. According to organizers, attendance has skyrocketed from just 2,000 attendees at its inception to over 20,000 in recent years, underscoring its growing popularity and significant economic impact on the city.
“This is the only boot drop worldwide, as far as we know,” stated Matt Brassard of M&M Entertainment & Productions. The excitement surrounding the celebration included fireworks, live music, and family-friendly rides, creating an electrifying atmosphere for attendees of all ages.
The Boot Drop tradition pays tribute to Prescott’s rich heritage as home to the world’s oldest rodeo. The vibrant community event has transformed the area into a sought-after destination for both residents and tourists alike during the New Year celebrations. “Now it’s hard to even find a room if you don’t look in advance,” Brassard noted, emphasizing the event’s popularity.
With its charming blend of local culture and festive spirit, the Whiskey Row Boot Drop has become a hallmark of Arizona’s holiday season. As the clock struck midnight, attendees cheered, celebrating not just the New Year but the spirit of togetherness that defines Prescott.
Stay tuned for more developments as officials reflect on the success of this year’s event and plans for future celebrations.
