Dior has launched its first coed campaign for the collection designed by Jonathan Anderson, featuring an impressive lineup of talent including actress Greta Lee, football superstar Kylian Mbappé, and actor Louis Garrel. The campaign showcases a blend of naturalistic imagery captured by renowned photographer David Sims, highlighting the fresh vision Anderson brings as Dior’s eighth couturier since his appointment in June 2023.
The campaign prominently features Sunday Rose Kidman, daughter of actress Nicole Kidman, alongside rising star Paul Kircher. These visuals mark a significant transformation in Dior’s aesthetic, indicative of Anderson’s desire to create a modern and inclusive style. According to a statement from the brand, “The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories.” This reflects a broader intention to redefine how individuals express themselves through fashion.
Visual Identity and Key Elements
The campaign images, presented in both color and black-and-white, serve as a visual shorthand for the style codes established by Anderson during his inaugural shows for men in June and October 2023. These collections include innovative takes on wardrobe staples such as denim and knitwear, alongside formal pieces like lace evening gowns and vintage-inspired stiff collars. Anderson explained, “As we go through my time at Dior, there is this idea of how the men’s and women’s will interact with each other. It’s about playing with clothing.”
In the campaign, the talent is seen lounging on a Louis XVI-style settee, dressed in sheer evening gowns and an array of shoes adorned with bows, a signature detail of Anderson’s designs. Lee is featured trying on a pair of black slingback shoes, positioned next to an array of feminine footwear crafted by Nina Christen, Dior’s new design director of shoes.
Talent and Style Representation
Sunday Rose, who made her runway debut at Miu Miu in October 2024, walked in the Dior show the same month and appeared in the pre-fall 2026 look book. Kircher, known for his performances in critically acclaimed films such as “Winter Boy,” showcases pieces that pay homage to Dior’s rich heritage, including a forest green Donegal tweed version of the iconic Bar jacket and cargo shorts inspired by the 1948 Delft dress.
Anderson expressed admiration for Kircher, stating, “I love these images of Paul — they perfectly capture the Dior I’ve been dreaming toward: elegant yet youthful, infused with a fresh sense of modernity.” His selection of Kircher as a brand ambassador signals a shift towards a more diverse representation of style within the Dior men’s segment.
The campaign also incorporates striking visuals of Mbappé, who embodies a blend of strength and gentleness. Anderson commented on Mbappé’s unique presence, highlighting how the imagery evokes a desire to connect with the athlete’s character. Garrel, with his effortless French charm, adds another layer to the campaign, showcasing a range of looks from a classic suit to a vibrant knitted cape.
The campaign also teases an array of accessories set to hit store shelves, including modern interpretations of the iconic Lady Dior and Book Tote bags, which feature literary classic covers. The collection is poised to introduce new styles for both women and men, with shoes that will be available starting from September 2024, including the Initials and Aurore for women and the Roadie and Saltwind for men.
Styled by Benjamin Bruno, who has collaborated with Anderson previously, the campaign also benefits from the expertise of makeup artist Yadim Carranza and hairstylist Guido Palau, further enhancing the campaign’s polished aesthetic.
As Dior’s first coed campaign under Anderson unfolds, it sets a new standard for the brand, blending contemporary style with a nod to its illustrious history, poised to resonate with a modern audience.
