Valve has revised its guidelines for developers on the Steam platform, mandating that they disclose the use of generative AI in their video games. This change, noted by GameDiscoverCo’s Simon Carless, clarifies the conditions under which developers must inform users about the AI technologies employed in their games.
The updated guidelines specify that developers must reveal when they utilize AI to generate content for their games. This encompasses any AI-generated material included within the game itself, on the game’s store page, or in associated marketing materials. Additionally, developers are required to disclose whether their games produce “AI content generated during gameplay,” which includes images, audio, text, and other forms of content created through AI processes.
This move follows Valve’s initial requirement introduced in 2024, which called for developers to indicate the use of generative AI in game development. Although these disclosures are currently voluntary, industry estimates suggest that the actual number of games utilizing generative AI may be significantly higher than officially reported.
Data from surveys conducted last year indicated a growing trend among companies in the gaming industry towards the adoption of generative AI tools. Interestingly, the number of developers expressing no interest in using such technologies has also seen an increase, suggesting a complex landscape of opinion regarding AI’s role in video game development.
Valve’s decision to enhance transparency aligns with broader industry movements towards accountability in technology use. As generative AI becomes more prevalent, the implications for creativity, intellectual property, and user experience will be critical topics for discussion among developers and players alike.
The new guidelines underscore Valve’s commitment to fostering an informed gaming community while navigating the evolving relationship between technology and creativity in the gaming industry. As developers adapt to these changes, the focus on ethical AI use will likely remain at the forefront of industry conversations.
