HOTWORX, the innovative 24-hour infrared fitness studio franchise, successfully concluded its 2025 “Workouts for Heroes” campaign, raising a total of $63,253.42 to assist U.S. veterans and military women facing breast cancer. The campaign, which ran for two months, garnered contributions from members, franchisees, and the corporate office, with proceeds evenly divided between the Sacred Mountain Retreat Center (SMRC) and the National Breast Cancer Foundation (NBCF). Each organization received $31,626.71 to support their missions.
Stephen P. Smith, Founder and CEO of HOTWORX, expressed pride in the campaign’s achievements. “These numbers represent far more than dollars raised. They represent thousands of individual acts of generosity from our members, franchisees, and corporate team,” he stated. Smith emphasized that the campaign illustrates the potential of a united fitness community committed to making a difference in the lives of veterans and military women.
Campaign Highlights and Community Impact
The “Workouts for Heroes” campaign combined HOTWORX’s annual Breast Cancer Awareness initiatives, mobilizing participants nationwide. Through the use of Dedication Ribbons, limited-edition pink merchandise, and a matching corporate donation, the initiative showcased a systemwide commitment to community support.
Funds directed to SMRC will help finance restorative retreats aimed at promoting the physical and emotional recovery of veterans and first responders. Meanwhile, donations to NBCF’s Military Women’s Patient Relief Fund will assist military women undergoing breast cancer treatment by covering essential non-medical expenses such as childcare, transportation, and lodging.
The campaign’s success was bolstered by local fundraising efforts at various HOTWORX studios across the country. The Clive, Iowa (University Ave) location emerged as a standout studio, recognized for its exceptional fundraising efforts. Following closely were studios in Gonzales, Louisiana, and Roswell, New Mexico.
Katie McDonald, franchise owner of the HOTWORX Clive (University Ave) location, remarked on the community’s engagement. “Our members showed up in such a big way for this campaign,” she said. “It was inspiring to see our community rally together to support veterans and military women facing incredibly difficult circumstances. This is what HOTWORX is all about: strength, compassion, and community.”
About HOTWORX
Founded in Marrero, Louisiana, HOTWORX has quickly become one of the fastest-growing franchises globally, known for its cutting-edge approach to infrared fitness training. With over 800 studio locations and more than 400,000 members, the franchise offers an immersive virtual workout experience that merges infrared heat with 30-minute isometric workouts or 15-minute High-Intensity Interval Training (HIIT) sessions. Its patented infrared sauna provides a unique “3D Training” method that combines heat, infrared energy, and exercise for a deep, detoxifying workout. Members can conveniently book sessions through the HOTWORX Burn Off app, ensuring that fitness remains accessible and secure.
For more information about HOTWORX and its charitable initiatives, visit hotworx.net. To find your nearest studio, navigate to hotworx.net/locations.
