The lingerie market has seen a remarkable surge in popularity, largely driven by celebrity endorsements and collaborations. Notably, stars such as Rihanna and Sydney Sweeney have launched their own lines, offering unique styles that appeal to a diverse audience. These collections not only cater to various body types but also reflect the personalities of the celebrities behind them.
Rihanna has made waves in the lingerie world with her brand, Savage X Fenty. Since its inception, the line has garnered a reputation for inclusivity and has been valued at approximately $1 billion as of 2025. The brand’s success can be attributed to its commitment to providing a wide range of sizes, ensuring that every consumer can find something that suits them.
At the forefront of the recent celebrity lingerie trend is Sydney Sweeney, who has gained attention for her brand, SYRN. The actress, backed by Jeff Bezos, made headlines after a bold promotional video featured her flinging pieces of lingerie from the iconic Hollywood Sign. This stunt not only generated buzz but also highlighted the brand’s dedication to celebrating body diversity.
Kim Kardashian has also established herself as a formidable player in the lingerie sector with her line, SKIMS. Known for its shapewear, the brand has expanded into lingerie, offering options that blend comfort with style. Since its launch, SKIMS has quickly become one of the most lucrative celebrity-owned brands in the market.
Another notable entry is Heidi Klum’s lingerie line, which began in 2015. Originally rebranding Elle Macpherson‘s line, Klum’s collection focuses on luxurious pieces that cater to the modern woman’s needs. The brand is known for its elegant and practical designs, making it a staple in many wardrobes. Additionally, Klum has expanded her offerings to include a sister brand that focuses on everyday wear.
In the realm of vintage-inspired lingerie, Dita Von Teese has carved out a niche for herself. Since launching her line in 2012, Von Teese has emphasized romantic and sexy designs, often featuring intricate lace and straps that pay homage to classic styles. Her commitment to quality and aesthetics has kept her brand relevant for over a decade.
Meanwhile, Sofia Vergara has partnered with Walmart to launch her intimate apparel line, Sofia Intimates. Announced in October 2021, this collection aims to blend style with affordability, catering to a wide audience. Vergara expressed her excitement about the launch, stating, “I told you there were some big things coming,” highlighting the anticipation surrounding her new venture.
These celebrity-owned lingerie lines not only showcase the stars’ personal styles but also reflect a broader trend towards inclusivity and body positivity in the fashion industry. As these brands continue to grow, they are reshaping how consumers view lingerie, transforming it from merely an item of clothing into a form of self-expression.
With the success of these lines, it is clear that the influence of celebrities in the fashion world is powerful. As they continue to launch innovative collections, the lingerie market is likely to see further evolution, offering consumers even more options to embrace their unique bodies. The blend of celebrity allure and fashion-forward designs is proving to be a winning combination for both brands and consumers alike.
