UPDATE: Retailers are witnessing a significant surge in in-person shopping as the holiday season approaches. Just reported from Crocker Park, shoppers are eager to exchange online convenience for the personal touch of brick-and-mortar stores, highlighting a major shift in consumer behavior.
Denise Miller, out shopping with her husband, Keith, expressed her excitement: “It’s nice to get out and see people and not just buy stuff on the couch.” Many shoppers share this sentiment, emphasizing the benefits of trying on items before purchasing. Keith Miller recounted his recent experience with online shopping frustrations, stating, “I just bought a pair of tennis shoes on Amazon, and they’re too small. But I could come into LL Bean or Dicks Sporting Goods and try on shoes to make sure they fit right.”
A new study reveals that 44% of consumers plan to shop in stores this holiday season, citing quicker transactions and the ability to see and feel products as key factors. Local retailers are already noticing this trend, with Shellby Kerec, associate sales manager at Oceanne, a jewelry shop in Crocker Park, stating, “People are coming back to shopping in store. I feel like it’s more… a valuable gift to receive an experience.”
Oceanne is preparing for a busy holiday season, ensuring adequate staffing to meet the anticipated demand. Kerec noted the importance of providing that hands-on experience to customers, which is central to their business model.
The shift back to in-person shopping is evident among various consumers. Renee Ackim shared, “I’ve always shopped in person… it’s great to have the experience and touch and feel.” Heather Hall, another shopper, acknowledged an increase in her in-store shopping frequency, admitting, “I would say I’ve been shopping in store more for sure.”
As prices continue to rise, Kerec pointed out that customers are increasingly valuing personal connections over the anonymity of online shopping. “I think people are looking for a personal connection, more than relying solely on themselves to buy a gift for someone,” she said.
With the holiday season fast approaching, the return to in-store shopping signifies a potential transformation in retail dynamics. As consumers seek personal interactions and tactile experiences, retailers are gearing up for what could be a record-setting shopping season.
Stay tuned for further updates as this developing trend unfolds across the nation!
