JoAnne Sharman, a former manager at the Corning Museum of Glass, has successfully transitioned into a full-time artist, applying her extensive sales expertise to the art world. At the recent Keuka Arts Festival in Penn Yan, New York, Sharman demonstrated her unique sales techniques, which she developed during her 35 years in high-end commission sales.
During the festival, a woman expressed interest in one of Sharman’s diptychs, a two-piece painting designed to evoke the feeling of gazing down at the sea. Sharman encouraged the potential buyer, saying, “Don’t let it be the painting you almost bought,” which ultimately led to a sale for the woman’s office. Sharman emphasizes that selling art requires as much skill as creating it. “There’s as much sales skill needed as art skills,” she remarked.
Sharman retired from the Corning Museum of Glass in December 2024, shortly before turning 60. She described herself as someone who does not like to sit idle, now dedicating entire days to her work in her studio in Auburn, New York. Her artistic journey blossomed from her background in glass art, where she acquired a deep appreciation for the medium through demonstrations and classes, including glassblowing.
“The fluid nature of glass inspired me to start pouring acrylic paintings,” Sharman explained. This technique allows her to manipulate colors on a canvas in spontaneous and creative ways. “I love the spontaneity of it. Let the paint dictate what comes next,” she added.
Sharman’s close friend, Terri Wise, noted that retirement has allowed Sharman to flourish as an artist. Wise reminisced about Sharman’s creative endeavors in the 1990s when she would refurbish old furniture for resale. “The universe heard her calling, so it gave it back to her so she could be an artist,” Wise said, highlighting Sharman’s dual talents in both art and business.
The artist has also applied her sales strategies from the retail world to her art shows. For example, she introduced a new return policy aimed at easing buyer hesitation. “If someone hesitated, I would say, ‘Nope, take it home. I’ll even bring it to you,’” Sharman explained. This approach not only facilitates sales but also fosters a personal connection with potential buyers.
Sharman’s boyfriend, Steve Donigan, assists with logistics during her art shows, affirming that their collaborative efforts help enhance the overall experience for attendees. “I think she builds relationships with people that way,” he noted, emphasizing the importance of engaging with customers during live demonstrations.
Despite her successes, Sharman acknowledges a significant gap between art show attendance and actual sales. She believes many artists struggle financially, which can deter them from remaining in the industry. “I hope other artists can learn the sales side of art and develop basic sales skills,” she stated.
For Sharman, selling her artwork is a deeply rewarding experience. “When you know your work has a home that someone has bought and will enjoy themselves, it’s just a cool feeling,” she expressed, reflecting on the emotional connection between the artist and the buyer.
More information about JoAnne Sharman’s artwork and her studio, Lady Loo Art, can be found on her website at ladylooart.com/about.
