Hyundai Motor has officially launched sales of its locally-assembled Staria MPV in Malaysia, marking a significant milestone for the company. Production commenced earlier this month at a facility in Kulim, located in Kedah state. This plant is operated by Inokom Corporation, which is primarily owned by Sime Darby Motors, with Hyundai holding a 15% stake.
The establishment of the Hyundai Motor Malaysia (HMY) subsidiary earlier in the year underscores the automaker’s commitment to the Malaysian market. HMY will oversee investments and manage operations at the Kulim facility in partnership with Sime Darby.
Local Production Signifies Confidence in Malaysian Market
Eric Lee, president of HMY, highlighted the importance of this initiative, stating, “The commencement of local production of the Hyundai Staria is more than just a production achievement. It represents Hyundai’s confidence in Malaysia as an important market and a growing hub for future assembly.” This move reflects the increasing significance of Malaysia in the global automotive landscape.
Inokom’s managing director, Sui Keng Huat, emphasized the company’s evolution within Hyundai’s global network. He stated, “From humble beginnings, we have grown into a trusted assembly partner.” Huat noted that every vehicle produced at the Kulim facility adheres to Hyundai’s global standards, showcasing the capabilities of local talent.
Sime Darby Motors reiterated its commitment to enhancing supply chains and bolstering Malaysia’s industrial ecosystem. The launch of the Staria is expected to create job opportunities and stimulate local economic activity, aligning with the nation’s broader industrial development goals.
The locally-assembled Staria is part of Hyundai’s strategy to strengthen its foothold in Southeast Asia. The production of this vehicle not only caters to domestic demand but also positions Hyundai to export the Staria to neighboring markets, further expanding its regional presence.
As the automotive industry increasingly shifts towards localization, Hyundai’s decision to establish local assembly operations in Malaysia could pave the way for other manufacturers to follow suit. The collaboration with local partners like Sime Darby and Inokom reflects a growing trend of leveraging local resources to enhance operational efficiency and reduce costs.
In conclusion, the launch of the Staria MPV in Malaysia marks a pivotal moment for Hyundai and signifies its long-term investment in the region. With local production now underway, the company aims to meet customer demands while contributing to the economic development of Malaysia.
