BREAKING: The innovative wellness patch brand, Half Past 8, has officially launched its direct-to-consumer line and at Printemps in New York City. This new brand is set to revolutionize the wellness market with three unique patches designed for busy lifestyles.
The patches, priced at $52 each, include Deep Sleep, infused with melatonin and herbal ingredients to promote restful sleep; Energy & Focus, featuring natural stimulants for a sustained energy boost; and Stress & Mood, formulated to support healthy cortisol levels.
Half Past 8 was founded by Meto, a former gym owner, and Kyle Pierce, a health tech entrepreneur. The duo was inspired to create a practical wellness solution after the birth of their son last year, when they faced challenges related to sleep deprivation and fatigue. Meto shared, “Life all of a sudden changed: less sleep, low energy, a lot of stress.”
The brand utilizes advanced transdermal technology that allows ingredients to be absorbed directly into the bloodstream over an eight-hour period. This innovative approach avoids the digestive limitations associated with traditional supplements like pills and gummies. “These patches use a set of ingredients specifically formulated to absorb through your skin,” Kyle stated.
Early testers, primarily Meto’s gym clients, reported significant improvements in sleep quality and energy levels, as reflected in their Oura ring and Whoop scores. “Everyone who’s tried the patch has seen statistically significant changes,” Kyle emphasized.
In addition to word-of-mouth success, Half Past 8 plans to leverage digital marketing to educate consumers about the efficacy of patches. Kyle predicts a surge in popularity for this format, reflecting trends from South Korea that foresee patches as a key player in beauty and wellness markets over the next five years.
As for future plans, the founders hinted at a weight management patch set to launch in early 2026, along with other innovative products aimed at enhancing daily wellness. “Our product development is centered around wellness that moves with you,” Kyle explained.
With the wellness patch market rapidly expanding, Half Past 8 is poised to capture the attention of consumers seeking effective, convenient alternatives to traditional supplements. The launch of these patches marks a significant shift towards modern, science-backed wellness solutions, making it a brand to watch in the coming months.
Stay tuned for more updates as Half Past 8 continues to grow and innovate in the wellness sector.
