The Abbotsford Centre has been officially renamed the Rogers Forum following a new agreement involving the City of Abbotsford, Canucks Sports and Entertainment (CSE), and Rogers Communications. This rebranding marks a significant enhancement of the partnership that has existed between Rogers and the Canucks. The announcement was made on Thursday, reflecting the ongoing collaboration aimed at elevating the venue’s profile.
Rogers Communications, which also holds the naming rights to Rogers Arena in Vancouver, has played a pivotal role in the sports landscape of the region. The company serves as the official broadcaster for the Vancouver Canucks, further solidifying its presence in the local sports community. The Rogers Forum is recognized as the premier venue for sports in the Fraser Valley, hosting a variety of events including professional hockey games, youth and adult recreational leagues, concerts, and special performances.
Fans of the Abbotsford Canucks, who are the current champions of the 2025 Calder Cup, can look forward to new signage and an array of upcoming events as part of this rebranding initiative. The change aims to enhance the overall experience for attendees and create a more engaging environment within the arena. With this new identity, the venue is poised to strengthen its role as a central hub for sports and entertainment in the region.
The renaming of the venue not only aligns with Rogers’ strategy to expand its footprint in the sports sector but also aims to foster a stronger community connection through enhanced programming and events. As the Rogers Forum transitions, it is expected to serve as a cornerstone for local culture and recreation, further enriching the experience for sports fans and the broader community alike.
As details of upcoming events and new initiatives are finalized, both Rogers Communications and Canucks Sports and Entertainment are committed to ensuring that the Rogers Forum continues to be a landmark destination for entertainment in the Fraser Valley.
