UPDATE: The Salvation Army has officially launched its urgent Red Kettle Campaign in Fitchburg, Massachusetts, to combat rising community needs as of November 12, 2023. With increasing demands for assistance, the organization aims to raise $125,000 this season to support families struggling during the holidays.
Bells are ringing across the region, drawing attention to the growing hardships faced by many local residents. During a poignant gathering at the nonprofit’s Water Street headquarters, Salvation Army Fitchburg Corps staff, volunteers, and community leaders came together to mark the beginning of their annual fundraising effort, known as the Tree of Lights. The event took place amidst snow flurries, enhancing the holiday spirit.
“The need is great. People are hungry, and the food pantry has been a revolving door,”
stated Lynette Valentine-Warren, a longtime envoy for the Fitchburg Corps. She emphasized that requests for aid have surged due to various factors, including the recent government shutdown, which left federal employees unpaid and resulted in a freeze on SNAP benefits.
Fitchburg Mayor Sam Squailia underscored the local impact of the campaign, confirming that all funds raised will remain within the community. He noted that 35% of city residents receive SNAP benefits, highlighting the pressing need for support as many individuals who once donated now find themselves in need.
Valentine-Warren urged residents to “give with joy” towards their fundraising goal. She called for community involvement, stating,
“Help put Christmas dinner on the table now.”
The campaign aims to provide meals, holiday gifts for children, and assistance with housing costs.
Donations can be made easily via QR codes on the red kettles, offering a convenient option for those without cash. For direct contributions, visit give.salvationarmy.org/campaign/729445/donate.
The campaign kicked off with an emotional first donation of $1,000 from Herb White in memory of his late wife, a dedicated volunteer. White continues their legacy by ringing the bell and encouraging community participation.
With the cost of living increasing, the ongoing threat of poverty looms large for many Massachusetts residents. The Salvation Army’s efforts are crucial, aiming to raise $2.3 million statewide this season to maintain vital services throughout the holidays and beyond.
Throughout the years, dedicated bell ringers have raised enough funding to provide numerous meals for local families. The Salvation Army encourages families to volunteer together in the spirit of giving, making this season a time for community bonding and support.
As the campaign gains momentum, Valentine-Warren expressed her heartfelt gratitude to all volunteers and donors, stating,
“It takes a village. Let’s fill the kettles and make it the best holiday season ever.”
She emphasized the importance of collective effort, urging community members to contribute in any way they can.
As the holiday season approaches, the demand for assistance grows, and the Salvation Army Fitchburg Corps stands ready to support those in need, but they cannot do it alone. Every contribution, no matter how small, makes a significant difference.
Stay tuned for further updates as this story develops, and consider reaching out to the Salvation Army to get involved in this vital community initiative.
