UPDATE: The Rialto Cinema continues to thrive in the Bay Area, even as numerous theaters shutter due to rising rents and fierce competition from streaming services. This independent theater group, led by Director Ky J. Boyd, is defying the odds with its three locations: Elmwood Theater in Berkeley, Cerrito Theater in El Cerrito, and Rialto Cinemas Sebastopol.
In a landscape where beloved cinemas like the Albany Twin have closed, Boyd emphasizes the importance of curating unique film experiences. “You open your doors and hope people come and like what you have to show,” he stated. “The world has changed, but I live in hope that people value the art of cinema.”
Since Boyd opened the Rialto Cinemas Lakeside in 2000, he has faced skepticism regarding the viability of arthouse theaters. Despite challenges, including the closure of Lakeside after its lease ended, Rialto Cinema expanded its footprint by acquiring the Elmwood Theater in 2007 and Cerrito Theater in 2009, ultimately rounding out operations in Sebastopol in 2012.
Boyd’s passion for cinema ignited at a young age after viewing the animated classic “The Aristocats”. His journey reflects a commitment to showcase independent films and documentaries that resonate with local audiences. Recent hits at the Cerrito Theater include 2023’s blockbuster “Barbie”, while the Elmwood frequently features thought-provoking documentaries like “The Last Class”, which highlights the life of former U.S. Department of Labor Secretary Robert Reich.
The allure of Rialto Cinema lies in its charming ambiance and community-focused approach. With art deco architecture and a menu offering everything from nachos to gourmet burgers, moviegoers can indulge in a unique cinematic experience. “Even if it’s not a sold-out showing, people showing up matters,” said Victoria Carton, a concession clerk at Elmwood.
However, the future remains uncertain. Boyd expresses concern over proposed housing developments that threaten to displace cherished venues. With the recent closures of major chains like Cineworld and the loss of Berkeley’s historic United Artists Theater, the survival of independent theaters is under siege. “You can’t just knock down buildings… We’ll lose the soul and what makes it special,” Boyd warns.
Despite these challenges, Rialto Cinema has cultivated a dedicated following. Patrons like April Hamilton from Albany frequent the theater for its local charm and quality programming. “It’s local, close, and they always have something good showing,” she remarked, highlighting the growing void left by the closure of nearby theaters.
The Rialto Cinema story is not just about films; it’s about community resilience and the enduring love for cinema. As Boyd states, “It’s always a gamble,” but the positive experiences shared among moviegoers keep the spirit of Rialto alive.
As the theater continues to navigate these turbulent times, it stands as a beacon for cinephiles and a testament to the power of community support. The Rialto Cinema’s commitment to diverse film offerings and fostering a love for cinema keeps hope alive in a rapidly changing cultural landscape.
Stay tuned for updates as this story develops!
