Recent claims by MS NOW regarding its viewership growth have prompted scrutiny, particularly as data suggests a significant decline in audience numbers over recent years. The network, formerly known as MSNBC, released a graph intended to showcase its progress over the past decade. However, critics have pointed out that the data may not support the narrative MS NOW aimed to convey.
In a discussion about media performance, media analyst Joe Concha highlighted the discrepancies in the graph presented by MS NOW. The graph purportedly illustrated viewer growth but also inadvertently revealed a notable drop in audience engagement starting from 2017. Concha asserted that the network’s strategy to frame its historical performance was misleading, stating, “They literally try to show viewer growth from a decade (pre-Trump) ago while also indirectly showing a large drop in audience from 2017 on.”
As the media landscape evolves, competition among networks remains fierce. In 2025, Fox News achieved remarkable ratings, solidifying its status as the most-watched cable news network. According to Nielsen Media Research, Fox News averaged 3.2 million viewers during weekday primetime, surpassing NBC’s average of 3.1 million viewers. This marked the network’s second-best year on record and continued a decade-long streak as the leading cable news outlet.
In stark contrast, both CNN and MS NOW have faced significant challenges. Their ratings have plummeted, particularly in the coveted 25-54 demographic that advertisers target. The decline is evident, as both networks have struggled to maintain viewership in an increasingly competitive environment. MS NOW’s attempts to spin its performance metrics have drawn criticism, with some commentators suggesting that perhaps the network should have refrained from publicizing its graph.
The ratings landscape has shifted dramatically in recent years, underscoring the challenges faced by traditional news networks as they adapt to changing viewer preferences. While Fox News continues to thrive, the struggles of its competitors highlight the complexities of audience engagement in the current media climate.
As the media continues to evolve, the implications of these ratings shifts extend beyond mere numbers. They reflect broader trends in public interest and trust in news sources, prompting networks to reassess their strategies and messaging. The challenge for MS NOW and others will be to navigate this landscape effectively while restoring viewer confidence in their reporting.
