During the first week of January 1936, the pages of *The Greenville Advocate* captured significant advancements in technology and entertainment, showcasing the launch of the new Terraplane automobile alongside a much-anticipated performance by radio star Johnny Marvin.
Terraplane’s Safety Features Stand Out
The 1936 Terraplane was marketed as “the safest car on today’s highways,” highlighting its innovative design tailored for winter driving. Promoted by W. E. May Motor Co., the vehicle’s advertisement emphasized several cutting-edge safety features, including “Radial Safety Control,” a redesigned front axle, and an advanced spring system aimed at enhancing vehicle handling.
The Terraplane also boasted “Duo-Automatic Hydraulic Brakes,” which provided an extra layer of safety with a separate braking system. Additional features included Tru-Line steering and a “Rhythmic Ride” suspension for improved comfort. The car was constructed with an all-steel body and a seamless steel roof, further ensuring durability. With prices starting at $595 for De Luxe models, the Terraplane was equipped with engine options of 88 or 100 horsepower on a 115-inch wheelbase, catering to a range of consumer preferences.
W. E. May Motor Co. also introduced a convenient 6 percent time-payment plan, making the new vehicle more accessible to local buyers eager to embrace modern automotive technology.
Johnny Marvin Set to Dazzle at Ritz Theatre
In entertainment news, the Ritz Theatre prepared to host renowned radio performer Johnny Marvin, who was scheduled to perform as part of the National Broadcasting Company’s Artists Service. Marvin, noted for his engaging performances, received around 5,000 fan letters weekly, managed by a team of 20 secretaries.
With a successful career spanning over seven years, Marvin had sold more than 18 million phonograph records. His musical style featured simple piano accompaniment and the distinctive sounds of steel or Hawaiian guitar. Marvin was known for his heartfelt renditions of original yodeling and cowboy songs, including the popular hit “Think of Me Thinking of You.”
Born in a covered wagon in the Midwest and raised in Oklahoma, Marvin’s Southern accent and charming personality endeared him to fans. When not on tour, he resided with his wife on Long Island, balancing family life with a demanding performance schedule.
As 1936 unfolded, the advancements in automotive safety and the vibrant world of radio entertainment reflected a period of innovation and cultural engagement, capturing the spirit of the time in Greenville and beyond.
