Mariah Carey is set to bring her festive spirit to Las Vegas this holiday season with the opening of a Holiday Bar pop-up. The event will take place at On The Record within Park MGM, starting on November 28, 2023. This limited-time experience promises to immerse fans in a world of Mariah-themed decorations, exclusive merchandise, and specialty cocktails featuring Black Irish cream.
Guests can expect a vibrant atmosphere complete with photo opportunities and a unique “Letters to Mariah” station. The Holiday Bar will also feature exclusive merchandise and limited-edition vinyl, appealing to both die-hard fans and casual visitors alike. According to the Las Vegas Review-Journal, local organizers will implement a timed-ticket entry system to accommodate the anticipated demand for this festive attraction.
Multi-City Expansion
The Las Vegas pop-up is part of a larger national rollout that includes openings in Los Angeles, New York, and Miami. According to People, the Los Angeles location will launch on November 13, followed by New York on November 14, and Miami on November 20. Each location aims to create a festive environment that highlights Mariah Carey’s legacy while offering fans a chance to engage with the holiday season in a unique way.
For those interested in attending the Las Vegas event, tickets are not yet available for purchase. However, a city-specific waitlist is open for fans eager to secure early-bird notifications once tickets are released. The event will be 21+ and organizers encourage fans to register for the waitlist to stay updated on ticket sales.
A Festive Venue Choice
On The Record is a music-themed speakeasy known for its immersive experiences, making it an ideal venue for Carey’s pop-up. With a hidden record-store entrance and multiple rooms designed to enhance the overall experience, the space aligns perfectly with the vibrant holiday theme. Attendees can look forward to wall-to-wall glitter, Santa’s sleigh photo ops, and a dedicated awards wall that celebrates Carey’s numerous accolades.
As noted by BizBash, celebrity pop-ups like this one have consistently proven to be successful draws, boosting midweek traffic and creating memorable experiences for both locals and tourists. Past collaborations have shown that artist-branded activations can significantly drive revenue and social media engagement during the holiday season.
The Mariah Carey Holiday Bar is expected to run through late December, allowing ample time for fans to visit and enjoy the festive offerings. Details regarding ticket sales and session times will be confirmed as the opening date approaches. Visitors are encouraged to check the venue’s official pages and the waitlist for the latest updates.
