As the highly anticipated second season of WWE: Unreal approaches its release on January 20, 2026, insights into the current creative process within World Wrestling Entertainment (WWE) have emerged. According to a report from PWInsider Elite, the final authority over all storylines rests with Paul ‘Triple H’ Levesque, providing a clear direction for the company’s creative vision.
In addition to Levesque’s oversight, key figures such as Bruce Prichard and Ed Koskey play significant roles in the daily management of WWE’s creative operations. Notably, the appointment of Ryan Ward as Vice President of Creative Writing marks a pivotal development in WWE’s storytelling approach. Ward, recognized for his impactful contributions during the successful Black & Gold era of NXT, is now tasked with shaping narratives for both Raw and SmackDown brands.
Key Leadership Roles in WWE’s Creative Team
The creative structure of WWE has a clear hierarchy, with Alexandra Williams and Jonathan Baeckstrom serving as co-leads for the Raw creative team. They oversee a dedicated group of writers, ensuring cohesive storytelling across episodes. Meanwhile, Brian ‘Road Dogg’ James and John Swikata lead the creative efforts for SmackDown, supported by their own writing team.
The upcoming season of WWE: Unreal promises to spotlight the creative journey leading up to last year’s SummerSlam. Viewers can expect a detailed look at key moments, including the storyline involving Seth Rollins and his ‘injury,’ which played a crucial role in his victory as he cashed in his Money in the Bank briefcase against CM Punk to become the new World Heavyweight Champion.
What to Expect from Season 2
With the debut of the new season on Netflix, fans will gain unprecedented access to the behind-the-scenes workings of WWE, albeit through the lens that the organization curates. The five-episode series is designed to showcase the intricacies of WWE’s creative process, revealing how storylines are crafted and executed.
As the landscape of professional wrestling continues to evolve, the emphasis on storytelling remains paramount. The insights provided by WWE: Unreal will not only engage fans but also offer a deeper understanding of how WWE maintains its position at the forefront of the entertainment industry.
