New Balance has launched a striking Iridescent Pack featuring two of its popular sneaker models—the futuristic Abzorb 2000 and the retro-inspired 2010. This collection showcases a vibrant iridescent effect, appealing to both modern and nostalgic tastes in footwear.
The Abzorb 2000 boasts an eye-catching design, with a synthetic upper fully enveloped in a shimmering iridescent finish. This vibrant treatment extends to the model’s signature Abzorb SBS visible cushioning, enhancing its futuristic appeal. Released in June 2025, the Abzorb 2000 has already made waves in the market, coming in various colorways and collaborations, including notable partnerships with artist Aminé and designer Joe Freshgoods.
The 2010 model adopts a more understated approach to the iridescent treatment. Primarily featuring a black color scheme, the sheen is subtly integrated into the overlays and heel cushioning. This design choice aligns with the shoe’s throwback aesthetic, offering a touch of modern flair without overwhelming its classic style. While the 2010 maintains a more traditional look, it still introduces a fresh layer of color that has not been previously seen on this model.
Market Response and Availability
The iridescent finish, reminiscent of a reptilian texture, is becoming increasingly popular in athletic footwear. While not typically associated with New Balance, known for its signature grey styles, these new releases mark a significant shift for the Boston-based sportswear brand. After their debut on New Balance’s e-commerce platform and select retail locations on August 15, 2025, certain sizes of both models are already selling out.
The Abzorb 2000 retails for $170 with the style code U2000PPB, while the 2010 is priced at $160 and carries the style code U2010ETB. Consumers interested in these models can find them on the official New Balance website, newbalance.com.
As New Balance continues to innovate while honoring its heritage, the Iridescent Pack reflects a blend of modern design and classic influences, appealing to a diverse audience of sneaker enthusiasts. The brand’s willingness to experiment with new aesthetics suggests an exciting future in the competitive athletic footwear market.
