UPDATE: Bose has just announced critical changes for its SoundTouch speaker users, confirming that while cloud services will be shut down in May 2026, the speakers will remain functional without them. This proactive move stands in stark contrast to trends in the tech industry where devices often become obsolete when cloud support ends.
Bose revealed that the SoundTouch speakers, originally launched in 2013 and priced around $399, will still work using Bluetooth, AirPlay, and Aux connections. Unlike other companies that “brick” devices when they discontinue cloud services, Bose is providing extensive guidance on how to keep these products operational.
Beginning in May 2026, the SoundTouch app will update to a version that no longer relies on cloud support. Users will still be able to control their systems over Wi-Fi, configure settings, and group systems through the app. However, features like SoundTouch streaming will no longer be available. Users can still stream music from services like Spotify using Spotify Connect directly from the Spotify app, and alternative services such as TuneIn and Pandora can be sent via AirPlay or Bluetooth.
Bose’s decision to maintain functionality for its SoundTouch speakers is a significant customer-friendly approach. The company initially announced the cloud service shutdown back in October 2025, but has since delayed the transition, allowing users more time to adapt.
Why This Matters: The tech community has seen backlash over similar transitions in the past, particularly with Sonos, which angered customers by forcing them to “brick” their existing speakers for upgrade discounts. Bose’s forward-thinking strategy not only preserves the value of its SoundTouch speakers but also sends a strong message to potential buyers about the company’s commitment to customer satisfaction.
As Bose continues to lead by example, users of the SoundTouch system can breathe easier knowing their investments will not be rendered useless. The speaker’s enduring compatibility with popular services ensures that users can enjoy their audio experiences without interruption.
Looking ahead, Bose’s actions may reshape expectations around connected device longevity in a market often characterized by rapid obsolescence. The company is actively signaling its values to consumers, prioritizing usability and customer experience over temporary technological trends.
Stay tuned for more updates as Bose continues to innovate in the audio space.
