URGENT UPDATE: Firehouse Subs is set to open a brand-new location in Farmingdale, New York, at the end of January 2024. This exciting development comes as part of a strategic partnership with Bolla Market, which aims to integrate popular fast food options into its convenience stores.
The upcoming Firehouse Subs will feature the full range of the beloved menu, including fan favorites like the Hook & Ladder and the New York Steamer. The Hook & Ladder boasts turkey, ham, and Monterey Jack cheese, while the New York Steamer is a robust sandwich made with corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing.
Bolla Market, which opened its first Firehouse Subs on November 15 in Long Island, New York, is rapidly expanding its offerings. According to Sean O’Neill, chief development officer for Bolla Market’s parent company, Bolla Oil, “several more” locations are currently in development. While the exact number of new openings is still under wraps, a spokesperson from Firehouse Subs confirmed that “there are plans to open more” in the near future.
Social media buzz has been palpable, with customers rallying behind Firehouse Subs. One diner on Facebook praised the chain, stating it is “way better than Jersey Mike’s,” highlighting the intense competition in the sandwich market.
Bolla Market’s focus on convenience makes it an ideal platform for fast food integration. With approximately one-third of its 240 convenience stores across New York and New Jersey hosting major fast food franchises—including Burger King and Pizza Hut—this partnership aligns perfectly with current consumer trends.
As the fast food landscape evolves, other convenience retailers are also capitalizing on this trend. Notably, RaceTrac recently executed a $566 million acquisition of the sandwich chain Potbelly, while Rebel Convenience Stores is expanding its Hatch Chicken restaurant concept.
WHAT’S NEXT: Diners and sandwich enthusiasts should stay tuned for further announcements regarding additional Firehouse Subs locations and menu updates as this expansion continues to unfold. The combination of convenience and quality dining options is expected to draw significant interest and foot traffic, making this a critical development in the fast food industry.
This news is not just about new sandwiches; it’s about the changing landscape of fast food and convenience shopping. Customers are eager to experience the latest flavors from Firehouse Subs, and this new location is set to become a hot spot in Farmingdale. Share this exciting news and keep an eye on further developments!
