BREAKING NEWS: Former idol trainee and creative director Lee Haein has officially launched her entertainment company, AMA (All My Anecdotes), in a strategic partnership with Kim Jae, the former executive director of Warner Music Korea. This announcement comes just today, July 7, 2023, marking a significant shift in the entertainment landscape.
AMA is positioned as a sensibility-driven company that aims to create new artists by weaving together narrative and identity. It plans to navigate the intersections of reality and virtual spaces, as well as local and global markets. Lee Haein, who serves as Chief Creative Officer (CCO), brings her innovative vision to the forefront after successfully directing the girl group KISS OF LIFE and participating as a director on JTBC’s audition program PROJECT 7.
The establishment of AMA also underscores a commitment to collaboration within the music industry. The company has forged partnerships with SLL and its subsidiary label Uncore. These agreements will enhance AMA’s production capabilities, particularly for the boy group CLOSE YOUR EYES, born out of PROJECT 7. The collaboration aims to maximize synergy by sharing production expertise across the board.
An Uncore representative expressed enthusiasm about the partnership, stating,
“We are delighted to be part of the new beginning of AMA, led by CCO Lee Haein, who possesses a truly distinctive creative sensibility, and CEO Kim Jae, a global industry expert. We will spare no effort in providing full support and cooperation for AMA.”
This venture is generating buzz not only for its innovative approach to artist development but also for the potential impact on the global music scene. With Lee Haein’s creative vision and Kim Jae’s industry expertise, AMA is poised to redefine entertainment standards.
As the company moves forward, industry watchers will be eager to see how these partnerships evolve and what new artists emerge from this fresh creative hub. Stay tuned for more updates as AMA prepares to make its mark in the entertainment industry. Share this news and keep an eye on AMA’s next moves!
