UPDATE: In an exciting move for fashion and technology enthusiasts, Italian jewelry brand Lil Milan has just announced the launch of luxury covers for the Oura Ring 4. Founded by Veronica Varetta, this innovative design features lab-grown diamonds and aims to transform smart rings into stunning statement pieces.
The launch is set for Wednesday at the brand’s flagship store, Lil House in Milan, and will be available online for global shipping. Prices for these exquisite covers range from 300 euros for the customizable Letter style in sterling silver to 1,900 euros for the lavish Pavé version in 18-karat gold.
Varetta’s inspiration for this groundbreaking creation came from wearing a smart ring for the first time last June. “It was incredibly useful, but it wasn’t a jewel that reflected my style,” she explained. Recognizing that health-conscious consumers also crave aesthetic appeal, she set out to create a solution that merges wellness with luxury.
The covers, handmade in Milan, come in three stunning designs: the Pavé version, adorned with hand-set lab-grown diamonds; the Letter version, which allows customers to personalize their rings with an initial; and the Marquise option featuring a single marquise-cut diamond. Varetta emphasized the significance of the Oura Ring as “the undisputed leader in its category,” stating that she saw an immediate opportunity to enhance its appeal.
This launch marks Lil Milan’s first foray into the intersection of technology and jewelry, further advancing the brand’s mission to modernize traditional craftsmanship. Since its inception in 2014, the company has captivated a diverse audience, particularly appealing to younger consumers seeking everyday luxury.
The marketing campaign accompanying the launch touts the catchy slogan, “Smart never looked this precious,” poised to resonate with fashion-forward individuals. As the trend of integrating health technology with style continues to grow, this new offering is expected to attract attention not just from loyal customers but also from fashion enthusiasts worldwide.
Stay tuned as this story develops, and be among the first to elevate your smart ring game with Lil Milan’s luxurious creations!
