URGENT UPDATE: Marin natives Sophia Sabella and Pablo Feldman have just received a stunning nomination for the 2024 Grammy Awards for their work on Doechii’s music video “Anxiety.” This nomination comes after the video, which tackles mental health issues, amassed an impressive 58 million views since its release on April 18, 2023.
The announcement was made public just last month, and the duo is set to compete against heavyweights like Sabrina Carpenter and Clipse in the Best Music Video category during the Grammy Awards ceremony on February 1, 2024. “We were shocked and thrilled when we got the text from Doechii’s team saying, ‘Congrats, Grammy nominees,’” Sabella shared with excitement.
The music video, directed by James Mackel, showcases a complex production that included constructing a house on a sound stage and managing a spectacular choreographed dance with 85 dancers. Sabella emphasized the intricate timing and precision that went into the project, stating, “When you watch the video, you might not realize how much effort went into making everything flow perfectly.”
Feldman expressed admiration for Doechii, saying, “She is such an amazing performer. When we saw the final product, we were blown away.” The high-energy production involved not only dance and choreography but also pyrotechnics, all seamlessly coordinated to enhance Doechii’s powerful narrative.
The journey for Sabella and Feldman began in Mill Valley, where they grew up during the MTV era that made music videos a crucial aspect of musical success. Their passion for storytelling through this medium led them to establish their production company, More Avenue, alongside producer Jolene Mendes.
“Working with James was a dream come true,” Feldman noted. “He has a fantastic vision and has worked with top artists like A$AP Rocky and Trippie Redd. This project was a unique opportunity for all of us.”
The pair emphasized the fast-paced environment of music video production, drawing parallels to their indie filmmaking background. “Music videos come together quickly, and we thrive in that kind of setting,” Sabella explained. Their commitment to supporting directors like Mackel ensures that the creative vision translates effectively on screen.
For Sabella and Feldman, the Grammy nomination represents not only personal achievement but also a recognition of the hard work of countless behind-the-scenes creatives. “As producers, our names don’t always get the spotlight, so seeing our names alongside such incredible nominees is surreal,” Feldman said.
With the Grammy Awards fast approaching, the couple is eager to see where this recognition will lead their careers. “This is the biggest project we’ve tackled as a company, and its success feels incredibly special,” Sabella concluded.
As excitement builds around the Grammy Awards, the spotlight on “Anxiety” and its creators continues to grow. This nomination serves as a testament to the hard work, creativity, and dedication of those who contributed to this impactful music video. Fans and fellow filmmakers alike are sure to be watching closely as the ceremony approaches.
