UPDATE: McDonald’s has officially pulled its controversial AI-generated Christmas advertisement just three days after its release, following a fierce backlash from viewers. The ad, which was uploaded on December 6 to the McDonald’s Netherlands YouTube channel, was removed on December 9 amid overwhelming criticism for its unsettling content and use of generative AI.
This decision comes in response to a wave of social media outrage, with many viewers labeling the ad “creepy” and “soulless.” The ad features a choir singing Christmas carols outside a McDonald’s, but its message—that Christmas is miserable unless you spend it at the fast-food chain—did not resonate well with audiences. Critics slammed the bizarre animations and the eerie aesthetic, igniting a firestorm of discontent online.
The production company behind the ad, The Sweetshop, attempted to defend their work, with CEO Melanie Bridge claiming it was a “high-craft production.” In a now-deleted statement, she asserted that her team worked tirelessly for seven weeks, generating “thousands of takes” to create what they deemed a cinematic piece. However, many viewers were unconvinced, with one critic dubbing it “the most god-awful ad I’ve seen this year.”
The backlash highlights a growing concern about the role of AI in advertising, especially during the holiday season. Social media users quickly shared and re-uploaded the controversial video, demanding accountability from both McDonald’s and The Sweetshop. This incident is not isolated; major brands like Coca-Cola and Disney have also faced scrutiny for their AI-generated content, raising questions about authenticity in advertising.
As McDonald’s navigates this PR crisis, industry experts are watching closely. The removal of the ad sets a significant precedent for brands experimenting with AI technology. With consumers increasingly wary of AI’s role in creative processes, companies may need to rethink their strategies in the age of digital marketing.
Stay tuned for updates as this story develops. McDonald’s announcement has ignited conversations about the ethical implications of AI in media, emphasizing the importance of genuine human connection during the festive season.
