UPDATE: Millions of people in Japan are indulging in a unique Christmas tradition by feasting on Kentucky Fried Chicken, a phenomenon that continues to surprise many around the world. This year, the Christmas Eve rush is expected to be busier than ever, with customers placing orders as early as six weeks in advance to avoid long queues.
Why does this matter? KFC has transformed into a holiday staple in Japan, contributing significantly to its global revenue. The fast-food giant is valued at an impressive $15.4 billion and operates over 1,100 locations across Japan. The Christmas chicken bucket craze accounts for roughly one-third of KFC’s annual revenue in the country.
What to Know: The roots of this unusual custom trace back to the 1970s. Takeshi Okawara, the manager of the first KFC franchise in Japan, seized a marketing opportunity after overhearing foreigners lamenting the absence of turkey dinners during the holidays. He launched a one-day promotion that quickly became a national phenomenon.
As marketing expert Joonas Rokka from Emlyon Business School in Lyon, France, explains, “It filled a void. There was no tradition of Christmas in Japan, and so KFC came in and said, ‘this is what you should do on Christmas.’”
The demand for KFC’s holiday offerings has surged in recent years, prompting the company to introduce discounts for customers who preorder online. The $37 holiday bucket is now a must-have, featuring chicken tenders, classic fried chicken, lemon cheesecake, and even a commemorative plate.
What People Are Saying: The fascination with KFC during Christmas has sparked discussions among locals and foreigners alike. Japanese stand-up comedian Meshida humorously noted, “Many foreigners often ask me: ‘Why does everyone eat KFC in Japan?’ Japanese people think all Western people eat KFC at Christmas!”
Influencer Megan Elizabeth, boasting 328,000 Facebook followers, shared her family’s KFC spread in a viral video, showcasing the festive bucket’s unique items.
What Happens Next: This Christmas tradition shows no signs of fading. As the promotional event marks its remarkable half-century run, KFC’s strategic marketing continues to captivate the Japanese public. As we look to the future, this quirky custom will likely remain a beloved holiday staple, illustrating the power of cultural adaptation and branding.
Stay tuned for more updates on this evolving holiday phenomenon.
