URGENT UPDATE: Ski and snowboard enthusiasts in Colorado should brace for significant price hikes on winter sports gear this season. Tariffs introduced by President Donald Trump’s administration are driving costs up, impacting everything from skis to apparel.
Industry experts warn that consumers can expect to pay more for essential gear. “You can expect to pay more on Alpine hardgoods, like skis and snowboards, Nordic skis, boots, bindings, apparel, base layers, helmets, and goggles,” said Nick Sargent, President of Snowsports Industries America. The tariffs primarily affect products imported from Europe and Asia, particularly China.
These tariffs—which can range from 10% to 35%—are taxes imposed on imported goods. As a result, retailers are passing these costs onto consumers, leading to alarming price increases. Sargent noted that a 20% increase in prices is becoming the “anecdotal average” for winter sports gear.
Retailers across Colorado are feeling the pressure. “A lot of what the tariffs are doing is raising the price for the end user,” explained Charlie Burns, general manager of Cripple Creek Bike and Backcountry in Silverthorne. He highlighted that the rapid shifts in tariffs complicate pricing strategies, with staff frequently re-labeling products to reflect new costs.
The tariffs, part of Trump’s “Made in America” agenda, have sparked debate. While intended to boost domestic manufacturing, critics argue they may instead lead to inflated prices for consumers and potential harm to the global economy.
With the vast majority of winter sports products manufactured overseas, the impact is widespread. Dan Chalfant, founder of Liberty Skis, mentioned that his company has shifted manufacturing from China to Europe due to tariffs. “It’s a tax that the ski consumers pay. It’s as simple as that,” he stated.
The uncertainty surrounding tariff policies is exacerbating the situation. Sargent pointed out that information from the Trump administration is inconsistent, making it challenging for businesses to plan for future costs. “There is no rhythm or rhyme to what the Trump administration is doing,” he said, emphasizing the unpredictability of the current tariff landscape.
As winter sports enthusiasts prepare for the season, retailers are urging consumers to make purchases sooner rather than later. With prices expected to rise further, now may be the time to gear up for the slopes. “It might not be a bad call to make that purchase,” Burns advised, acknowledging the ongoing price increases.
As the ski season approaches, shoppers should stay informed and prepared for a winter of higher costs. The impact of tariffs is reshaping the landscape of winter sports gear, making it essential for consumers to act quickly.
For those looking to hit the slopes this winter, knowledge is power. Stay updated on the latest developments to ensure you’re ready for an exhilarating ski season—without breaking the bank.
