URGENT UPDATE: Skittles is turning the Super Bowl advertising game on its head by bringing a live commercial directly to a fan’s home. Instead of broadcasting a traditional ad during Super Bowl LX on February 8, 2026, the candy brand will perform a unique experience for one lucky winner featuring Elijah Wood.
Fans can enter to win this extraordinary opportunity by visiting DeliverTheRainbow.com now through January 2150 to 250 words. Importantly, submissions cannot be AI-generated, ensuring authenticity. Entrants must also possess an active Gopuff account and meet other eligibility criteria, including having a valid government-issued ID and living in a residence with a suitable yard.
The live performance will also be livestreamed across Skittles’ social media platforms during the game, providing fans unable to win a front-row seat an opportunity to join in the fun.
Gabrielle Wesley, Chief Marketing Officer of Mars Snacking North America, stated, “SKITTLES has always delivered deliciously perplexing experiences to fans, but this year we are bringing the unexpected to fans on game day.” This campaign imagines a whimsical world where Wood’s character can be summoned to deliver candy, brought to life in an unprecedented way on Super Bowl Sunday.
The winner will be notified on or around January 21 and must pass a background check, prove home ownership, and allow site inspections before the production can proceed. As snack selection becomes nearly as significant as the Big Game itself, this initiative offers fans a chance to summon not only Skittles but also the magic of a live commercial experience.
With only days left to enter, fans across the country are buzzing with excitement. Don’t miss this chance to be part of a Super Bowl moment like no other! To enter, head to DeliverTheRainbow.com and submit your creative entry before the deadline.
This unique marketing strategy is sure to captivate audiences and may set a precedent for future advertising campaigns. Stay tuned for more updates on this developing story as we approach Super Bowl LX!
