Joe Wicks, renowned British fitness coach and entrepreneur, has signed with WME (William Morris Endeavor) for global representation. Known as “The Body Coach,” Wicks has built a substantial brand in health and fitness, amassing a dedicated online community and achieving significant sales of his cookbooks.
Wicks rose to fame through engaging 15-second recipe videos on social media platforms, which evolved into one of the most followed fitness accounts on Instagram and YouTube. His award-winning Body Coach app, launched in 2020, has become a leading platform in the United Kingdom, catering to individuals seeking to improve their fitness and overall well-being.
Acclaimed Author and Philanthropist
As an author, Wicks has sold over 5 million cookbooks, including the popular “Lean in 15” series and various other titles. His profile surged during the COVID-19 pandemic with the launch of “PE With Joe,” a daily live workout on YouTube that attracted millions of participants. One particular session set a Guinness World Record for the “most viewers for a fitness workout live stream on YouTube,” achieving over 950,000 viewers.
In 2020, Wicks also completed a challenging 24-hour workout, raising more than £2 million ($2.6 million) for Children in Need. His dedication to fitness and charitable initiatives earned him an MBE (Member of the Order of the British Empire) for his outstanding services.
Wicks continues to expand his influence across various media, including television and digital content. His new animated children’s fitness series, “Activate,” aims to encourage young audiences to engage in physical activity. Additionally, he leads philanthropic efforts through the Body Coach Foundation, furthering his commitment to health and fitness.
With WME representing Joe Wicks across all areas, his growing impact in the fitness industry is set to reach new heights, engaging more audiences worldwide. The collaboration promises to enhance his brand and amplify his initiatives in promoting health and wellness.
